Additionally, it helped drive audience growth, increasing the number of monthly active users by 29% from a year earlier. The brand did it for the first time to support the industry.Īs a result, #2020Wrapped was responsible for increasing the Spotify mobile app downloads by 21% in the first week of December. It worked well to unite Spotify listeners around similar musical and podcast preferences.Īlso, Spotify took their messages over the marquees of American music venues forced to close during the pandemic.
Additionally, the Only You creators allowed users to peek at what their favorite artist’s fans were doing. Using in-app features for Only You messages distribution enhanced the emotional bond between Spotify and its listeners.ĭuring the campaign, users could see personal stats around their listening experience (for instance, Your Song Year or Your Topics) and share “a-few-weird-facts-about-me”. On the flip side, there was the idea of belonging to a particular fan group behind the campaign: “You are unique, but you are not alone.” (Motivation coaches are applauding now.) Spotify used the in-app experience of the users to make them stand out from the crowd. Only You was launched in June to celebrate odd listening habits. It helps the brand to prepare individualized campaigns based on their users’ interests. Since 2008 Spotify has learned its audience in and out. Fingers crossed you can see your Spotify Sun, Moon, and Rising after that because we all need to know.By signing up I agree to the Terms of Use and Privacy Policy 2021: "Only You" Try updating the app to get the newest version installed or, failing that, uninstall and reinstall Spotify on your phone. If the Only You feature is not showing up on your Spotify homepage, it's likely to be because you haven't updated the app in a while and you don't have the latest version. Spotify Only You not working on your phone? Here's how to fix it You can find ‘Only You’ on the homepage-simply click on it and watch your birth chart reading, then you can share your favorite parts on social media and share with your friends. Another cool part of this feature is it shows you two very different artists that you pair together often and that not many others do, giving you a look at your unique tastes. You can also pick three artists for your dream dinner party and Spotify will make you a playlist mix, plus you'll also get a personalized playlist at the end of your Only You journey.
The new feature doesn’t just show you your most listened to song but explores what time of day you listened to a certain song, what genres you prefer, and the eras of music you listen to-ours was 19, which is very GenZ of us.
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